“A Study on Mutual Funds as Investment Preference of Women Employees of Selected PSUs in Bangalore"

Abstract

Investment are important decision which impact on life of investors. proper knowledge about the different tools for investment, risk and return associated with each investment tools and reasons for investment are important factors to be considered for investment decisions. Is investment for higher return or consistent moderate return? If yes are you ready for bear the risk associated with such investment, as there is a saying “nothing comes without risk for free” same goes for the returns on investment, every investment whether it is equity shares, precious metals, mutual funds or real estate, has some part of risk associated with it, an investor should be patient to reap the benefit of investment. This paper examines women employees Investment preference of mutual funds as women are the best decision makers for matters related to finance, they consider investment for safety and security of family, they prefer low risk and consistent returns for their investment, every investment decisions made by them are influenced by their family and friends which may be both positive or negative, final investment decision made by them are for returns associated with them that is the main reason why women investors prefer mutual funds for investment as the funds and risk is diversified.