Abstract
A review of literature on marketing and sales potential was made to determine the organisation capabilities in the market. Organisations always try to develop a strong brand which sustained growth in the market. This requires a transformation in current strategies and policies. Leaders play a crucial role in plan strategies according to uncertain environment and market. The literature review demonstrate the technique of modernizing the sales and marketing potential by plan and control, build trust in team, fast result, stimulate the organisation, training and deep rooted organisation culture. The discussion of issue of transformation and challenges related to sales and marketing is also identified in the literature to present the gap in marketing that needs to address with effective sales practices. Finally, the review provides directions for the further research in the field.
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