Abstract

The micro-blog marketing is a new marketing methodology under the network environment. As a powerful marketing tool and effective communication platform between clients and enterprises it gains popularity easily. It expands wider marketing scope and broad marketing methodologies for small and medium sized enterprises. The paper presented current trend of micro-blog marketing for SMEs and analyzed their advantages and disadvantages. The paper provided some strategies and suggestions for SMEs micro-blog marketing development which aimed at enchancing SMEs growth.

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