A Study on M-Commerce Industry Development and Market Structure in China

Abstract

Based on the review and dissertating of related literature of M-commerce, this paper defined the concept of this emerging business model. Meanwhile, from the scientific research and manufacturing perspectives, we analyzed the development foundation of M-commerce industry in different stages according to the application of mobile communication technology. Moreover, united the application of mobile communication technology in China, this paper analyzed the development basis of China's M-commerce industry in different developing stages in the perspectives of technology and manufacture; and also analyzed the changes of China's market structure of M-commerce in the different stages from the dimension of using intentions and user types.