A Study on Marketing Strategies, SWOC Analysis and CSR Activities of HCP Wellness Private Ltd

Abstract

Purpose: According to Ayurveda, often known as the science of life, illnesses are brought on by mental or emotional imbalances or stress. To achieve harmony between the body, mind, spirit, and environment, it promotes certain lifestyle changes and natural remedies. Every person is born with a combination of the three doshas—vata, pitta, and kapha—according to Ayurveda. It's crucial to keep the three in balance if you want to be healthier. To suit the evolving demands of customers around the world, HCP Wellness Pvt Ltd, a well-known company in ayurveda, offers private-label cosmetics, skincare, ayurvedic and herbal health care, and toothpaste for oral care. The researcher focused on outlining HCP Wellness Pvt. Ltd.'s advantages, disadvantages, opportunities, and threats as well as the many goods the business produces, the marketing tactics used, and CSR initiatives. Methodology: This qualitative research paper draws on secondary data from research papers that have been published in a variety of journals, books, newspapers, publications, the company's annual reports, and related articles. Originality: This article explores the wide range of wellness goods produced by HCP Wellness Pvt. Ltd., as well as the SWOC analysis of the business, marketing plans, and CSR initiatives. Value: The study examined the company's strengths, flaws, prospects, and difficulties to determine if it is strong enough in terms of quality. Findings: People are more likely to purchase ayurvedic over-the-counter products than those that doctors advise. It produces a vast variety of goods across numerous categories. Gujarat knows it best for producing herbal cosmetics. It offers both offline and online sales of its items. To compete and sell its products on the global market, it uses a variety of marketing techniques. Paper Type: Case Study of the Company.