Abstract
This research basically focuses on Listeners’ attitudes towards 94.3 MY FM. This survey focuses on radio listening and specifically the listening patterns and attitudes of MY FM listeners. Success in the ratings is determined by many factors. One of the most important is obviously a solid programming structure. Formats are the foundation to build the radio station on. They also show audience what to expect from the radio company. One should keep his/her promise every time that people tune in, and they’ll grow into more loyal fans with every listening experience. This research explains about the choice of the listeners. What listeners want to listen, which type of music Listeners want to listen, the name of their favourite RJ, Listeners’ behaviour towards the advertisements made by 94.3 MY FM. The likings towards the activities and events which 94.3 MY FM hosts etc. are also analysed.
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