A study on Korean adolescents’ cultural self-esteem of Korean wave contents

Abstract

The purpose of this study is to analyze Korean cultural self-esteem regarding the Korean wave contents (KWC’s). Adolescence is a period during which self-esteem is formed and the purpose is to examine the effects of KWC’s on the formation of Korean adolescents’ cultural self-esteem, as well as to examine whether there is a gender difference in forming cultural self-esteem. KWC’s were analyzed from the perspective of reliability, dynamics, familiarity, likability, flow and self-efficacy, and Rosenbergs self-esteem scale was applied to analyze the correlation between KWC’s and Korean cultural self-esteem formation. The result showed that each item chosen has statistically meaningful effect on cultural self-esteem measurement parameter, revealing that KWC’s influence the cultural self-esteem formation of Korean adolescents beyond the level of being a simple pop culture. This signifies that KWC’s allow Korean adolescents to active and have a conviction on their future, consider themselves as valuable and have a friendly attitude towards others and love themselves and be aware of actively expressing their emotions. The result of the study implies the need for systematic study on KWC’s not only for the area of pop culture but also for educational uses.