Abstract
Children's enormous market potential in three key markets - marketplaces, where kids purchase goods with pocket money to fulfil their needs, and the market where they are a substantial source of parental spending - has been better understood over the past 20 years. The research was conducted on parents from various professions to learn more about how commercials affect consumers' purchasing decisions. For data collection, a Google Forms online survey has been built. This survey research examines the effects of child-focused advertising on parents' purchasing decisions. These days, kids are more obstinate and frequently demand items like noodles, toys, and chocolates. This paper will also investigate the impact of these advertisements on parents' decision-making about their purchasing habits.
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