A Study on Key Performing Indicator and their Impact on Sales at MYBAE BAGS

Abstract

Key Performance Indicators (KPIs) play an important role in the sales process in a competitive business environment. This study highlights the importance of KPIs in providing a structured way to measure, evaluate and optimize sales performance. KPIs, which include metrics such as sales revenue, conversion rates, customer acquisition costs, sales growth, and average transaction value, provide valuable insight into aspects of the sales process. Based on organizational goals and industry standards, these metrics help companies make data-driven decisions, reinforce accountability, and drive continuous improvement. This study explores the bag industry, divided into fashion, travel, sports, business and specialty bags. Advances in technology have led to the use of lighter and stronger materials and the inclusion of features such as RFID blocking sensors and integrated circuits. This industry is global and has a significant contribution to the economies of the world and India. Research methods include the collection of primary and secondary data using data analysis techniques to determine market size and forecast. A PESTEL analysis of an industry examines the political, economic, social, technological, environmental and legal issues affecting the industry. The report also provides an overview of MYBAE BAGS, highlighting its business segments, revenue growth, and market strategies. This study highlights the importance of KPIs in driving strategic change and achieving sustainable growth, positioning KPIs as important tools for organizations seeking to improve sales performance and good management