Abstract
From the economic liberalization there are various investment alternatives available in the market and the main objective of this research paper is to know the investors preferences over the investment alternatives which are available in the market. Investment is an activity by which people earn money by investing their money in some investment whether it is physical and Financial Asset. Investors invest their money with different needs, goals and objectives in their mind such as safety, Profit, Security, and capital Appreciation etc. There are various number of investment avenues present in the market such as Bank Deposits, Post Office Deposits, Equity Market, Mutual Funds, Physical Gold, Real Estate. The primary objective of this research paper is to find what are the preferences among the Young Investors who belong to the age group of 21-35 years in Ghaziabad city.
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