Abstract
Different attributes of investment should be considered before investing in capital market such as risk, return, marketability, tax shelter, convenience etc. The proposed research work will discuss invest worthiness of few selected Indian FMCG companies such as Nestle, Hindustan Unilever, Godrej, ITC and Dabur. Invest worthiness of stock can be analysed after taking into account both financial as well as capital market performance. Five profitability ratios have been calculated to evaluate the extent of compliance to the shareholders’ wealth maximisation goal of companies. Apart from computation of daily return and risk, coefficient of variation has also been taken into consideration to judge the risk per unit return generated by these stocks. The financial year 2019-20 has been taken into account for study.
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