Abstract
With the current development of digital technology, the new concept of digital content platform is emerging these days. The purpose of this study is to investigate certain elements that affect the intention of using webtoon services for those who have experienced webtoon services based on open collaboration platform. For this purpose, this study not only complemented those precedent researches in connection with the intention of the established webtoon services, but analyzed primarily diverse causes affecting the intention of services and satisfaction of webtoon service users.
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