A Study on Information Transfer in Personal Help-Seeking Network Practice

Abstract

By taking two typical medical cases(Luoyixiao in Shenzhen city, Kelei in Nanjing city) as the samples, we fully analyze information source’s processing, selection of information transmission channels, information updating and maintaining, information attenuation during personal network practice of seeking medical help, The behavior of personal network practice of seeking help will impact on help seekers and donors directly, while affecting network media, medical institutions and the public negatively. There are innate defects in personal network help seeking, which are mainly manifested in the aspects of misunderstanding, information asymmetry, difficult supervision and interference with charities. These deficiencies will lead to the anomie of personal network help seeking behavior and the low efficiency of help seeking. Therefore, when the individual has the demand for internet help, the help seeker should actively cooperate with the charitable organizations with the fundraising qualification. In the face of new personal internet help, other participants should be more cautious and rational. It is good for the sound development for personal network practice of seeking help.