A Study on Influencing Factors of Consumers Satisfaction Level towards E-Shopping in Gujarat State

Abstract

Day by day the trend of the shopping is diversified physical shopping to E-Shopping. It is a very popular now a days and it is helpful to shop quickly, safely and conveniently. E-Shopping is a future of the traditional shopping trend. This way has no Brand, Product boundaries. That’s why the consumers are shop directly without confusion.
 For this study the primary data has been collected from 100 respondents of Gujarat state with the help of structured questionnaire. The identify the influencing factors of consumers satisfaction level towards E-Shopping. Data are analyzed by various techniques like factor analysis and Reliability test and the result shows Factor 1 namely as product and payment which includes EMI scheme and cancellation of order has highest impact in factor analysis. Factor 2 namely as quality which includes no compromise on product quality has highest impact in factor analysis. Factor 3 namely as safety which includes various brand of products, safe packaging has highest impact in factor analysis. Factor 4 namely as security which includes secured as traditional shopping, product advertisement has highest impact in factor analysis. Factor 5 namely as website layout which includes company’s website layout has highest impact in factor analysis and last factor namely as availability of product which includes availability of various brands and products has highest impact in factor analysis.