Abstract
In this research we investigate the impact of television advertisement on children with special reference to confectionary product in Palayamkottai. A questionnaire was used in order to collect data on impact of television advertisement on children with special reference to confectionary product different school of Palayamkottai were visited in order to collected data .The respondent agreed with this statement that there is impact of television advertisement on children with special reference to confectionary product.
Highlights
T.V Advertisement is the latest medium of mass communication and is widely used for advertisement
The objective of the study is to find out the level of influence of the children’s in Palayamkottai towards television advertisement and find out the factors that influence their attitude towards television advertisement and a study on the impact of television advertisement on children with special reference to confectionary product in Palayamkottai
Data collection The present study is based on both primary and secondary data required primary data were collected by using interview schedule .the respondent s selected for the studies were mostly met at their school
Summary
T.V Advertisement is the latest medium of mass communication and is widely used for advertisement. It is an audio-visual medium because one can see and hear .People is impressed by pictorial presentation. Advertisers choose children because they are feature customers and they are the most influenced and will spend their packet money if they find something interesting. Advertising to children generate jobs, injects money into the economy and instills in children at a young age the importance of freedom of choice. It develops a child’s ability to understand the value of money
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
