Abstract
This study examines the impact of social media promotions on customer choices in a modern business setting. Using a descriptive research design, data were gathered from 275 respondents within a company through primary data collection. The study aimed to explore the relationship between social media promotional dimensions and customer preferences. Key findings highlighted a gender disparity, with 61% female respondents, and a youthful demographic, with 40% aged 21-25, showing a preference for social media engagement. The results reveal the complexity of customer decision-making, where visually appealing content and engaging responses are appreciated but not prioritized in purchasing decisions. The research underscores the need for businesses to customize their promotional strategies to match customer preferences, acknowledging the varied factors influencing decisions in the digital age.
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