A study on impact of social media in promoting tourism

Abstract

Social media is now acknowledged to have a significant part in sustaining and promoting the reputation of tourism locations. Unquestionably, the dynamic online environment plays an important role in promoting tourism on a worldwide scale. In order to use this knowledge to market Indian tourist attractions, it is therefore essential to understand how social media functions. The study analyses how netizens use social media for travel planning and exploring new destinations. It also discusses the benefits and difficulties associated with social media use by the tourism industry and other stakeholders. The study's theoretical social media and tourism analysis is based on secondary data sources. For the research survey method of qualitative and quantitative analysis were used. It helped to conveniently gather primary information about the extent of social media usage, tourists, and tourism establishments at tourism destinations. We analysed the impact of social media on tourism promotion with the help of a questionnaire. The study shows that more tourists are using social media for searching, identifying, making plans, making reservations, and sharing their experiences with various goods and services. In addition to highlighting social media's critical role in the marketing and growth of tourism, the study also points out some drawbacks of using it to advertise a particular location. In addition to analysing the tourism industry in India, this research looks at social media discourse and how it contributes to the marketing strategy.