Abstract
Increased competition in the global tourism industry has forced many countries to adopt various strategies to have edge over their competitors(Pawitra and Tan, 2003). The success or failure of the industry relies on the tourist satisfaction. Hence, tourist satisfaction takes a pivotal role in the growth the tourism industry. Karnataka is one of well-known heritage tourism destinations in India. Large number of heritage tourists visits the state. The tourism has becoming one of the prime source incomes for the state in recent years. The present study made an attempt to analyse the heritage tourists’ satisfaction in the three UNESCO listed heritage (Hampi, Pattadakal and Beluru) sites. It is found that, both domestic and foreign tourists are satisfied with all the factors except maintenance of natural environment and cleanliness.
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