Abstract
The Population explosion has led to excessive consumption and exploitation of natural resources resulting in degradation of the biophysical environment. Many agitations have gained momentum in various parts of the world to protect it from environmental degradation. Many governments have banned the usage of plastics in their endeavor to protect the environment. This descriptive research has attempted to study the greenish pattern of 320 Indian consumers with special reference to their plastic bag usage behavior while carrying their purchases back home. The Results of the study have revealed that customers accord importance to the environmental impact of goods and services before purchasing such goods and they prefer to visit shops that are eco-friendly while they do not attach much importance to the environmental reputation of companies dealing with such goods and services. They prefer green products due to their good quality and reliability and are willing to pay a premium price for such products.
Highlights
Human beings have forgotten the fact that this world belongs to them, and to many other species comprising of flora and fauna
There is no significant association between gender of consumers and their consciousness towards ecorelated issues; 2
This study has revealed that customers accord importance to the environmental impact of goods and services before purchasing such goods and they prefer to visit shops that are eco-friendly while they do not attach much importance to the environmental reputation of companies dealing with such goods and services
Summary
Human beings have forgotten the fact that this world belongs to them, and to many other species comprising of flora and fauna. Greedy people have started exploiting and looting natural resources for their narrow selfish end. Human beings have started using many hazardous things such as plastics for the sake of sheer convenience. Usage of such things has cast an adverse impact on human beings themselves as well as the other living things in the globe. Human beings have forgotten that it is their responsibility to hand over the globe to their successors in the manner it was handed over to them by their predecessors. Protecting the environment aims at conserving nature and repairing the harm infected with it.
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