A STUDY ON GREEN MARKETING IN PRIVATE ORGANISATIONS

Abstract

The current rapidly growing economy and the pattern of consumption and behavior worldwide are the main causes of environmental degradation. Increased consumption and production have burdened the environment with harmful and adversely affecting components. The past research has indicated that consumers are aware and are willing to ‘Go Green’. Green products refer to a product that incorporates the strategies of recycling or is manufactured using recycled or recyclable content and/or uses fewer toxic materials to reduce the impact on the environment. On a worldwide level, there is an expanded consciousness of an unnatural weather change and unfriendly atmosphere conditions and therefore there is an enthusiasm toward natural assurance and practical turn of events. This issue is changing the customer purchasing conduct and this adjustment in purchaser purchasing is going to set the enduring patterns in Indian and universal advertising territory. A genuine advertiser must comprehend these changing patterns in the general public and reacts emphatically to this adjustment so as to support in the serious market. In India not many enormous scope organizations like Video-con International, ITC are reacting to this changing conduct by joining green subject in their correspondence with the clients. Green topic must not be restricted in the commercial yet the idea will be disguised by the organization and its workers and attempt to become zero nursery emanation or contributing towards decrease of these gases. One kind of ecologically cognizant conduct is natural commercialization (green purchasing) buying and devouring items that are kindhearted towards the earth.