A STUDY ON FACTORS THAT AFFECTING THE INDIVIDUALS’ INVESTMENT DECISION MAKING IN MALAYSIA INVESTMENT BANKS

Abstract

The research paper is aim to study about the factors that influence individuals for making their investment decision. Behavioural finance examines one of the central factors that influence investors’ decision-making. In behavioural finance, the characteristics of individual and past information structure can significantly affect decision making. Thus, this study is to examine the factors of risk and expected return, demographic factors, macroeconomic factors, and advocate recommendation. Individuals with different perceptions on investment will be likely to have their own viewpoint. Therefore, various opinion s will be getting from different types of investors in making an investment decision. This research is conducted to examine the factors that affect individuals’ investment decision-making. There is 150 number of working adults who will be selected as the target respondents in filling in the questionnaire forms that distributed by the researcher. This research is for the purpose to fill in the gap of the previous researches which have been studied before. This research has identified that risk and expected return, demographic factors, macroeconomic factors, and advocate recommendation have a significant relationship in investment decision making. This research illustrates to help other researchers for the investment decision-making process.