A Study on Factors Influencing the Adoption of Internet Banking - A Gender Wise Analysis by Integrating TAM and TPB Model in Kerala

Abstract

The marvelous kinds of innovation in technology and hard-line blend of it with information technology made a paradigm shift in the banking industry. The emergence of Information Technology and its use in the financial sector leads to transition from the brick and mortar structure to click and order model. Information technology developments in the banking sector have sped up communication and transactions for clients. Internet banking is one of the fastest growing banking practices nowadays especially in this pandemic scenario. It is vital to extend this banking feature to clients for maximizing the advantages for both clients and service providers. IB become an inevitable part of the life of customer to do their trans-actions conveniently at any time without visiting the branch. So, it is important to study the various factors with respect to IB usage in Kerala. The present study titled “A Study on Factors Influencing the Adoption of Internet Banking – A Gender wise analysis by Integrating TAM and TPB Model in Kerala” reveals that there are various factors that influence the adoption of internet banking. The study also deals with the gender wise difference in adoption of internet banking and the influence of various factors of adoption.