A Study On Factors Influencing Consumer Buying Behaviour Towards Purchase Of Smart Phones With Reference To Bengaluru

Abstract

The purpose of this study is to look at the factors affecting people's decisions to buy mobile phone gadgets in Bengaluru town. To achieve the goals of the study, a sample of 100 clients was selected using a straightforward random sampling procedure. We looked at both primary and secondary data. Other considerations included Price, social class, product characteristics, brand name, durability, and after-sales services. Multiple regression analysis and correlation were used to select and evaluate the data. Analysis revealed that it was evident that consumers consider pricing to be the most significant factor among all other factors, followed by mobile phone functionality. Additionally, it served as a motivating factor in their choice to get a mobile phone. The research recommended that the smart phone vendors should take into account the following elements while comparing the possibility.