A Study on Factor Affecting Innovation and Creative Practices and its Impact of Employee Performance

Abstract

Innovation refers to the individual to produce novel, practical and valuable products, processes, methods and ideas to the organisation. Employees are the main driving force of innovation, and their innovation behaviour is paid more and more attention. This article is an empirical study on 30 respondents. The respondents were interviewed to know about their perceptions regarding certain social, technical, company and work-related issues connected to innovation and creative processes, and their impact on work performance. The study proposed two hypotheses that is the first is to find the evidence of influence of socioeconomic profile on respondent's perception towards innovation and creativity. Second, the relationships among these study factors upon each other. The study could not provide evidence that the socioeconomic factors influence the innovative and creative behaviour of individuals. There is evidence towards the second hypothesis that impact of innovative and creative behaviour has impact on employee performance. While trying to find the evidence, the study realised certain important findings that few variables like communication, social issues have opposing behaviour towards technical issues, and there were positive relationships between workplace issues, social issues and company policies towards innovative and creative processes in organisations.