Abstract
This research design investigates the elaboration and future of business analytics in India. Over the times, the subject of business analytics has seen substantial expansion and metamorphosis, owing to technological advancements, bettered data vacuity, and the growing applicability of data- driven decision- making in businesses. The purpose of this exploration is to give an overview of the literal elaboration of business analytics in India, to assess the current state of the assiduity, and to estimate its unborn trends and implicit influence on Indian enterprises. To gather perceptivity on the elaboration and unborn possibilities of business analytics in India, the exploration will employ a combination of qualitative and quantitative methodologies, similar as literature reviews, case studies, interviews with assiduity experts, and data analysis. Keywords: Business Analytics, Descriptive Analytics, Predictive Analytics, Prescriptive analytics
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