A Study on Evaluation of Supportive Policy System of China’s Cruise Industry

Abstract

In recent years, with the constant expansion of the demand for China’s cruise tourism market, people have an increasingly in-depth understanding of the development of the cruise industry. Governments, from central to local, all adopt supportive policies for the development of the cruise economy, ranging from the cultivation of the cruise market, the construction of the home port, the extension of the cruise industry chain, the expansion of cruise service chain and innovation concerning cruise supportive policies, which improve the business environment of cruise economy development, largely break the bottleneck restricting the high-quality development of cruise economy, and significantly expand the potential of cruise industry innovation. In China, the cruise industry supportive policy system covers various types, such as cruise fund subsidies, cruise policy innovation cruise industry development and so on. Among them, the financial fund subsidies are the predominant method to promote the development of the cruise industry. Currently, China’s cruise economy has entered a new stage of development, in which the cruise economic policy has delivered dividends, which requires more in-depth research on the policy bottlenecks and innovation paths of the cruise industry development. This paper will conduct research on the domestic cruise industry supportive policy system, evaluate and analyze its role and impact, and propose solutions and suggestions to better promote the development of the cruise industry chain.