A study on employee perception towards digital marketing services

Abstract

This study focuses on investigating the effectiveness of new strategies in digital marketing, specifically at Technopundits Knowledge Solutions Private Limited. The success of digital marketing relies on a comprehensive strategy built upon seven core capabilities: strategic approach, performance improvement process, management buy-in, resourcing and structure, data and infrastructure, integrated customer communication, and customer experience. The research is confined to Technopundits employees, aiming to gauge their perceptions of the company's services and examine their impact on firm sales. To achieve these objectives, various statistical tools and techniques were used to analyze the collected data. Insights from this research have the potential to help Technopundits and similar companies to refine their digital marketing strategies, enhance their online presence, and meet customer expectations in an ever-evolving digital landscape. By understanding employee perceptions, this study aims to provide valuable guidance for leveraging digital marketing's full potential, to achieve greater success and competitiveness in the market. It is important to note that the scope of this research is limited to Technopundits and may not be directly applicable to other digital marketing services or industries.