Abstract
This paper tries to identify the significant impact of various demographic factors of consumers on the preferences towards the selection of online banking in day to day life. For that the primary research was conducted by designing the structure questionnaire by asking different open ended and close ended questions to the consumer for the usage of online banking. The findings of the paper is that majority of the consumer belongs to the male having the basic educational qualification of graduation or post-graduation. There is significant difference among few demographic factors with the preferences of consumer towards the online banking. The statistical tools applied for these are frequency distribution, crosstab and chi square test.
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