A STUDY ON EFFECT OF TARGET BASED PERFORMANCE APPRAISAL TOWARDS EMPLOYEE PRODUCTIVITY AT ASHOKA FARM AIDS, PEENYA INDUSTRIAL AREA

Abstract

This study examines how target-based performance appraisal impacts employee productivity in the company. Employing mixed methods, including surveys and interviews, the research explores the connection between appraisal practices and productivity, considering various contextual factors. Through a structured questionnaire, employees across departments at company shared insights. Interviews with managers and HR personnel provided deeper understanding of target-based performance appraisal implementation and outcomes. The study highlights a significant link between target-based appraisal and enhanced employee productivity. Alignment between individual targets and organizational goals fosters motivation. Effective communication during goal-setting, ongoing feedback and supportive coaching further amplify positive outcomes. Challenges like fair target setting and potential demotivation are acknowledged. The study suggests a balanced approach that integrates qualitative and quantitative elements when setting performance targets. Cultivating continuous performance discussions and feedback mechanisms is crucial. This research sheds light on target-based performance appraisal's impact on employee productivity. Transparent and equitable appraisal systems are vital for employee growth. By harnessing strengths and addressing challenges, organizations can optimize employee performance and overall success. Keywords: Performance appraisal, target-based approach, employee productivity, goal alignment, motivation, challenges.