Abstract
The concept of power is very much essential in the context of distribution channel management. Channel principal uses different power dimensions to control the channel participants for effective and efficient fulfillment of company's overall objective. Literatures talks about six sources of power perception by channel members. Our objective is to evaluate the variation in terms of perceived importance of the various power sources among channel principals. Authors also appreciate the role of industry informing this said variation. Thus authors have planned to block the effect of industry by means of simultaneous measurement of two different factors like effect of variety in perceived importance of various power sources and industry effect on perception of power of channel participants. Authors have employed four industries of varying nature for this study and also employing randomized block design for this purpose. The result explains that perception of power varies with type of industry and due to difference in perceived importance of each power dimension.
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