A Study on Determining and Analysing Consumer Buying Behaviour in the Automobile Industry

Abstract

The most lucrative sector of the economy nowadays is the car business. Due to a growth in both rural and urban income. The key factors influencing high volume automobile categories are the sector and the availability of simple financing. With a number of new competitors entering the market and major international brands preparing to enter the Indian market, the rivalry is intensifying. To learn more about consumer expectations and their market offers, current and new automobile manufacturing firms in India will find this research to be useful. Several domestic and international firms have an impact on the Indian automotive industry. In this essay, research on consumer behaviour among customers of automobiles is analysed. Marketing professionals may flourish in the market by having a thorough awareness of customer purchasing habits. A study of the Indian automobile market revealed that each segment's customer priorities differed, with disposable money serving as the primary motivator for purchases. Customers' top priorities in terms of needs are affordability, safety, and comfort while brand reputation largely determines how well customers perceive quality. For this study, the research papers in the passenger automobile category were examined, along with the buying decision-making process and how it interacts with other behaviour factors. This study's goal is to identify the variables that affect consumers' choices for a certain automobile category. This research also makes an effort to synthesize data and recommendations for addressing the current sales stasis situation and fostering future demand for the automotive industry.