A Study on Deriving Improvements through User Recognition Analysis of Artificial Intelligence Speakers

Abstract

Recently, artificial intelligence speakers have been used a lot in homes and offices. However, users say that it is an automated speaker, not an artificial intelligence speaker. Regression analysis was performed by applying the Value-Based Acceptance Model (VAM) to see if there are any improvements to the negative perceptions of users mentioned above. As a result of the regression analysis, improvements were needed for convenience and security threats, and it did not reach the level of anthropomorphism such as with humans. In addition, it is concluded that the factors that positively affect the perceived value are usefulness and enjoyment and that they are somewhat satisfied with the burden of technical difficulties, cost, and reliability of the information. In conclusion, artificial intelligence should continuously collect various data and provide information or suggest choices and alternatives through the process of analysis, learning, and inference. However, as a result of this study, it is concluded that it is similar to an automated machine that simply finds the data among many data connected to the Internet, plays music, and connects to a site where you can shop and process it non-face-to-face. The rationale for being similar to an automated machine is that it has not reached the level of anthropomorphism.