Abstract
The aim of this study is to investigate the factors influencing the consumers attitude towards motivation of selecting bank. The Efficient Services, Reliable services, Bank Offerings and Personalized Service along with demographic profile of selected bank users were examined. 320 respondents from eleven major banking service users of different bank operators participated in the consumer survey. The infrastructural facility of updated user-friendly technology and its availability was found to be the most important factor that motivated consumers' attitudes in selected bank. By addressing the concerns of and benefits sought by the consumers, marketers can create positive attractions and policy makers can set regulations for the expansion of mobile banking services.
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