Abstract
SAKTHI MASALA” the Queen of spices as the household name among the millions today, it was doing Turmeric trading for some time. Later entered into the arena of pure spice powders like Turmeric, Chilli and Coriander. This inquisitiveness lets to enter into masala world with boldness. This masala encountered a lot of hurdles, since selling masala powders during those days to the oriental women who are traditionally conservative; it was not easy to sell. It was concept sealing on “Easy Cooking” rather than marketing food products with self-determination and persistent attempts it was able to get into the kitchens of our country and the rest of the world. The store may look like a miracle, but the hard work, the pot holes and the bumps on the way and the stormy inclement weather are known only to producer. The person who stood behind produce masala for all those achievement was with help of their business partner.
Highlights
Sakthi masala was small turmeric trader, from a village called perundurai near Eroad
SAKTHI MASALA manufactures over 50 varieties of Spice and Masala powder, over a dozen varieties of Pickles, Appalams, ghee and sunflower oil
Success of SAKTHI MASALA lies in the innovation of manufacturing procedures, as there were no definite machineries for specific production of spice and spice mixes with the growing experience suitable changes were made to suit the requirement that made. all the difference in manufacturing spice powders and spice mixes which retains the aroma and flavor
Summary
Sakthi masala was small turmeric trader, from a village called perundurai near Eroad. He founded SAKTHI TRADING COMPANY in 1975. Sakthi Masala gives value addition to the agricultural product which helps and encourages the farming community to market their products generates lot of employment opportunities to the agriculture labours and rural people. SAKTHI MASALA reaches the houses located in the nook & corner of the country through its strong marketing network. Success of SAKTHI MASALA lies in the innovation of manufacturing procedures, as there were no definite machineries for specific production of spice and spice mixes with the growing experience suitable changes were made to suit the requirement that made. All the difference in manufacturing spice powders and spice mixes which retains the aroma and flavor Success of SAKTHI MASALA lies in the innovation of manufacturing procedures, as there were no definite machineries for specific production of spice and spice mixes with the growing experience suitable changes were made to suit the requirement that made. all the difference in manufacturing spice powders and spice mixes which retains the aroma and flavor
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