Abstract
The speed and convenience of banking services is crucial for the fast growing competitive industry/business as well as for an individual. As the interMobile Banking is still in growing stage, mobile banking has emerged as the next advanced mode of banking. Mobile banking is an alternate channel for providing banking services like balance checks, payments and credit applications via a mobile device or PDA (Personal Data Assistant). ICICI Bank is one of the big four banks of India, along with State Bank of India, Bank of Baroda and Punjab National Bank*. The main mobile banking services provided by ICICI bank are iMobile, Pocket by ICICI Bank, SMS Banking, Mobile Money, Dial *99# (NUUP), call to pay etc. Hence, in this article the researchers made an attempt to analyze the satisfaction of mobile banking users of ICICI Bank, East Fort Branch, Thrissur by collecting data from 80 respondents on the basis of convenient sampling method, using a structured questionnaire developed by Abdul Jassim Mohammed (2009)†. The collected data was analyzed using appropriate statistical tools like percentage analysis and one sample t test. The results revealed that the respondents are satisfied with the mobile banking services provided by ICICI Bank, but some of them have low confidence towards the security and reliability while using mobile banking facilities. The study was concluded with a recommendation to provide awareness to customers to solve the concern about security and reliability issues and make them able to get the full benefits of mobile banking services.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
