Abstract
People shift their buying from local retail stores to supermarkets, because of many reasons. This trend shift has not only been seen in metro cities but in small towns too. These change in perceptions of the customer insight the researcher and other stakeholder to study the reason behind it. This study tries to understand the demographic profile of the customers in Goa and compare the perception of customers towards supermarket and local retail stores. It has observed that people prefer supermarkets more as compared to the local retail store.
Highlights
Liberalization and globalization leads to the development and growth, but it changes the standard and ways of living of the people
The results suggested that nowadays the retail formats have become very sophisticated and standardized and the corporate reputation is ranked high. (Lu & Lukoma, 2011) examined the overall dimensions and specific elements to measure the customer satisfaction level and a comparative analysis was conducted between the three supermarkets
It is observed that 90.3% of total respondents prefer the supermarket and only 9.7% respondents prefer local retail stores. 48.5% of the respondents prefer to shop in supermarkets because of the availability of all products at one place as customers want everything at ease
Summary
Liberalization and globalization leads to the development and growth, but it changes the standard and ways of living of the people. It brings the western culture of marketing and distribution of goods and services. It shifts the buying ways from local shops to malls and further moves to online shopping. Earlier people used to buy from the local retail shops (kirana shops), they prefer to go and buy from supermarkets, which make the shopping experience different and easy. Perceptions towards supermarkets vary from various demographical factors
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