Abstract

While working in the organization I was trained as a relationship personnel being engaged into various jobs such as dealing with clients, answering customer queries through telephonic conversations and providing them knowledge about new schemes and converting them into our customers. As my research project I was given the topic on “Customer Satisfaction and perception on Digital Marketing in Online Advertising Company”. The project work was for this research was conducted in Lucknow to study the customer relation management. The research has been conducted to gather information from 100 respondents & a structured questionnaire will be used to collect the information from the respondents. The data which was collected from them will be analyzed and classified.

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