A Study on Customer Behaviour Towards Makemytrip.com

Abstract

India's tourist business has grown tremendously in recent years .The days of making many calls to agents in search of travel information are long gone. Today, one may access a wealth of knowledge from the comfort of their home, around-the-clock, thanks to the World Wide Web. With only a click of a button, you can get information on hotels, tickets, local transport, and even the sights and sounds of a certain location. Customers all across the world are increasingly using the internet to fulfil their travel demands. The ease of the internet is becoming increasingly important to customers' demands for both personal and professional travel, from trip planning and price comparison to purchasing and booking. Today's travel firms are required to continuously reinvent themselves because of the ever changing traveler. Due to the growth and influence of the internet, travel agencies must now actively promote themselves online and on mobile devices. It makes sense given that the internet travel market has expanded rapidly during the past 10 years. With reference to MakeMyTrip.com, this research paper examines and evaluates the usefulness of travel websites.