Abstract
This study investigates the critical determinants of viral marketing success within the EdTech industry. As the sector experiences rapid growth and transformation, understanding the factors that drive successful viral marketing campaigns becomes essential for EdTech companies seeking to optimize their marketing strategies and gain a competitive edge. The primary objective of this research is to identify and analyze these key determinants, with secondary objectives focusing on the roles of social media platforms, user-generated content, online communities, product innovation, and influencer marketing. Utilizing descriptive research methods, this study employs surveys, social media metric analyses, and content analyses to measure and evaluate the effectiveness of viral marketing strategies in the EdTech sector. The findings aim to provide valuable insights and practical recommendations for EdTech companies, contributing to both academic research and the industry's strategic development.
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