Abstract

The purpose of this study is to investigate the actual situation of no-shows in hairdressing salons and to find ways to reduce reservation defaults by studying the countermeasures against the loss of productivity due to no-shows (reservation defaults). Based on the results of this study, it was attempted to raise awareness of the damage caused by the reservation failure by deriving a study on the importance and damage of countermeasures against the failure of reservations in beauty salons. As a result of the research, it is expected that basic data can be utilized in the service industry in the beauty industry. Through this research result, various reservation failure cases and research results are combined to provide a countermeasure, which is a reservation service that meets and responds to the needs of users in the overall service. It is expected to contribute to improvement. As a suggestion, through additional research, it is necessary to understand the level of consumer awareness of reservation failure, improve reservation failure by suggesting ways to improve reservation failure in the future, and to establish a correct reservation culture for business operators. It is necessary to contribute to the improvement of the system related to the default of reservations by conducting a survey. Through this study, through the analysis of hair salons with the characteristics of the reservation industry, it is intended to provide basic data by deviating from the point of view of the existing consumer-centered research and identifying the damage cases at the supplier origin.

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