Abstract
The wave of globalization and liberalization appeared in the India in 1991. With the concept of liberalization, privatization and globalization a new chapter has been opened up in the Indian economy and her billion plus population. The Hugli district and Nadia District in West Bengal are one of the most renowned names in the handloom and cotton industry of West Bengal and a good percentage of people are engaged in this heritage industry. The paper also suggests some strategies to make this ever challenging industry globally competitive, such as, the identification of modern trends, promotion of exports, market assessment so that this heritage industry can cope with the modern trends and utilise the benefits of globalization.
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