A Study on Contents Channel Integration on Facebook Fan Pages Using a Third Party App

Abstract

Many companies use various avenues to increase their marketing activities, including SNS, blogs, and Internet webpages. What they need is to be able to consolidate these efforts through their Facebook Fan Page, however linking the SNS APIs has proved difficult, companies lack manpower as well as the necessary skills, a long development cycle, and maintenance difficulties have effectively blocked consolidation efforts. In order to help overcome this obstacle, we researched 3rd party Apps that can quickly and easily channel Facebook’s custom tab. We analyzed 5 Third Party App: Tabfusion, TabSite, Woobox, FnGAGE and SOCG. We discovered that there are 15 types of Apps: Social Media Apps, Blog Apps, Photo Apps, Music Apps, Video Apps, Lottery Apps, Quiz Apps, Puzzle Apps, Contest Apps, Events Apps, Coupon &Lead Capture Apps, Information Apps, Poll Apps, Contact Apps and Web Apps. This research will be of great practical benefit for Marketing and PR managers in conducting business, especially regarding the features of the 5 Third Party App covered, as well as the 15 types of Custom Apps. Further research that compares the main functions, items needed in preparing for setup, and items that need special attention for Third Party Apps utilizing specific channels such as YouTube, Pinterest, and other types of SNS is needed.