Abstract
Cultural phenomena are the most prolific field for developing semiotic studies. Study on philosophy of signs in contemporary culture is a set of irresistible logics to deepen our understanding on semiotic studies. This paper propos the philosophical analysis, in particular analytical philosophy on semiotics itself pinpointing progress towards the logic of meaning, various rules of the game in the philosophy of signs, also multiple contemporary cultural phenomena, such as: hypertextuality, hypersemiotics, and hypereality. Logics of meaning still holds an important role in accordance with Logical Atomism and Logical Positivism’s views, but plurality of meanings also developed in various contemporary cultural discourses. Every human action in culture is a reflection of signs and disclosure of whole individual dimension involving diverse attitudes and behaviors as signs of community’s sustain life dynamics. Contemporary cultural phenomena in Indonesia from semiotic perspective based on the notion of signs would be discussed in this writing.
Highlights
Cultural phenomena are the most prolific field for developing semiotic studies
Contemporary Culture: A Definition The term of culture possesses a lot of meanings, of which were proposed by Triandis as cited by Samovar that culture is subjective and objective elements made by human beings in the past in order to improve their chances of survival and resulted in the satisfaction of behavior in ecological room
Contemporary culture reflected though sort forms of hyper, such as hypersemiotics, hypertextuality, hyperreality, and hypermodernism pinpoints development in various communities reside in our society, and different kinds of rules of the game were emerged
Summary
Signs have essential role in human life. They serves as an instrument to interpret condition at its time as in human life existed today. Contemporary culture in Indonesia are influenced by globalization and generally appear through massive flow of information and communication such as the use of Internet, social media, or another means of information and communication technology. Even the media embodies certain signs and symbols, such as the use of computers and programming languages on the Internet which are getting familiar into contemporary societal life. Other aspects such as political behavior are occupied with political games, false-signs, either by individuals or particular interest groups. These examples pinpoint to a conclusion that Indonesian society has become part of postmodern society, characterized by the presence of hypersemiotics in various life aspects
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