A Study on Consumption Pattern of Herbal Personal Care Products among Male Consumers with Reference to City of Mumbai

Abstract

In terms of economic output, the fourth-largest sector in India is fast-moving consumer goods (FMCG). The sector is divided into three primary segments: food and beverage, which makes up 19% of the sector, healthcare, which makes up 31%, and household and personal care, which makes up the remaining 50%. From US$ 31.6 billion in 2011 to US$ 52.75 billion in 2017–18, the FMCG sector has increased. The sector is anticipated to expand at a further Compound Annual Growth Rate (CAGR) of 27.86%. In 2018, the market for personal care and cosmetics generated US$14,443 million in revenue. The market is anticipated to expand by around 7.1% yearly. When it comes to skin care, personal care, and makeup, the Indian consumer is getting increasingly oriented towards all things natural, organic, and herbal, and 2016 has been a definite advantage for this market. Herbal products are those that are made with natural ingredients and are based on the Hindu practise of using herbal remedies rather than products that have undergone chemical treatment. Today, personal care and cosmetics are no more perceived for female consumers only, but male consumers are also equally taking keen interest in finding a suitable personal care and cosmetic products which suit to their skin, colour, and body. But market of male consumers for personal care products is untapped market. The objective of this research paper to explore the consumption pattern of male consumers for herbal personal care products