A Study on Consumer’s Perception on Green Home Appliances

Abstract

A household is the building block of the society and home appliances are the main power consumers in a household. Hence, they are the best means to save energy at a household level and achieve a reduction in per capita power consumption. If the household units save energy, the nation saves the energy and thereby the ideal place to initiate the green change at the consumer level is through the home appliances sector. Appliances more than 10 years old are clunkers as they use up most of the energy. If consumers replace them with energy efficient appliances, it will not only save billions of kilowatts of energy annually but also billions of tonnes of carbon emissions globally. Most of the home appliances have a longer life. Hence its medium to long term benefits should be weighed while making a purchase decision. “Despite various green initiatives and a vibrant consumer electronics market, consumer adoption of green home appliances is still lagging behind contributing to the high-power consumption and monetary loss to the individual and the country. The study made an attempt to understand consumer understanding, perceptions and acceptance of Green Home Appliances.