A STUDY ON CONSUMER PREFERENCE TOWARDS ITC’S SUNFEAST

Abstract

This study aims to investigate the consumer preference towards ITC product that is a part of the giant FMCG industry “SUNFEAST”. How ITC has a diversified presence in Branded Packaged Foods, Personal Care, Education and Stationery, Agarbattis & Safety Matches, Cigarettes & Cigars, Hotels, Paperboards & Specialty Papers, Packaging, Agri-business & IT. Explore ITC Businesses Overview Fast Moving Consumer Goods (FMCG) Cigarettes & Foods, Personal Care Education and Stationery sale and distribution of COOKIES. To know the numeric distribution Drive on SUNFEAST MOMS MAGIC AND DARK FANTASY. The study of the retailer & wholesaler preference towards ITC products and how they respond to the ITC products. How to offer a suggestion on the basis of a finding of the study on confectionaries. It has significantly expanded its presence in its more recent FMCG industry. ITC is one of India's leading Private Sector Corporations, ranking among the Most Valuable Companies in India and among the World's Most Reputable Companies by Forbes. It was ranked among Asia's best-performing businesses by FMCG Industry reports. The clear market leader in the Indian paperboard and packaging business is Led by the FMGC Marketer. This study explores consumer happiness, as well as their idea choice and purchasing behaviour with regard to ITC products. KEYWORDS: FMCG, ITC PRODUCTS.