Abstract
This study has been conducted to understand the consumer buying behaviour towards organic products. Employing a descriptive research design, the investigation aims to understand the preferences, attitudes, and motivations guiding consumer decisions in purchasing organic products. The sample method utilised probability sampling, resulting in a sample size of 245 respondents. Moreover, factors such as perceived awareness, health consciousness, environmental concerns, price, and Trust and brand reputation significantly influence consumer behaviour towards organic products.Statistical analyses, including the Normality test, Mann – Whitney U test, Kruskal Wallis H test,Spearman's correlation and Friedman test, provide valuable insights into the distribution and associations among variables. Keywords: Organic products, Buying Behaviour, Attitude of Consumers
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Scientific Journal of Engineering and Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
