Abstract
Consumer behaviour refers to the behavior that consumers display in searching for , purchasing using , evaluating and disposing the products and services. Consumer behavior is important in helping to forecast and understand for products as well as brand preference. The present paper highlights the study of consumer behavior regarding instant food products among the consumers. The most dramatic change is the change in consumer demographics and demand preferences. Hence , an attempt has been made to analyse the consumer purchasing frequency for the instant food products. Further efforts have also been made to know the consumer awareness towards products and to analyse factors influencing the instant food products.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.