A Study on College Students Satisfaction with Entrepreneurial Policies from the Perspective of Publicity and Optimization Research

Abstract

This research aims to analyze college students satisfaction with entrepreneurial policies from the perspective of publicity, identify factors influencing satisfaction, and propose a path for optimizing entrepreneurial policy publicity strategies. A questionnaire survey and random interviews were conducted among university students in Wuhan, with 100 questionnaires distributed and 100 valid responses collected. The study reveals that surveyed college students exhibit high satisfaction in three dimensions of entrepreneurial policy publicity: clarity, audience appeal, and promotional intensity. However, satisfaction is comparatively lower in three dimensions: accessibility of policy information, promotional intensity, and the sustainability of promotion. To enhance college students satisfaction with entrepreneurial policies, optimization efforts should focus on four aspects: the platforms for publicity, communication channels, target audiences, and content of publicity. This approach aims to effectively maximize the impact and efficiency of entrepreneurial policies for college students.