A Study on College Students’ Cognitive Intention and Path Choice of Entrepreneurship from the Perspective of Individual and Group Cooperation

Abstract

In order to study the overall low entrepreneurial enthusiasm of college students, a method was proposed based on the cognitive intention and path choice of college students’ entrepreneurship from the perspective of individual and group cooperation. The method briefly introduces the achievement motivation theory, entrepreneurial intention theory, entrepreneurial cognition theory, classical game theory, computer simulation, and experimental methods. Then, the research hypothesis and model construction method are elaborated, and a questionnaire is designed to study the cognitive intention and path of entrepreneurship of college students. Finally, data analysis and hypothesis testing are described to provide a guarantee for college students’ entrepreneurship. The results show that the fundamental driving force for the great progress of entrepreneurship education in colleges and universities is to meet the needs of both the collective and the individual in the top-level design and to realize the mechanism through which entrepreneurship education can achieve common development.